Solved

Penetration Pricing Involves Setting Prices in Uneven Dollar Amounts

Question 30

Short Answer

Penetration pricing involves
setting prices in uneven dollar amounts.
setting an initial low price to establish a new product in the market.
taking advantage of the fact that consumers do not always respond rationally to stated prices.
setting an initial high price to cover new product costs and generate a profit.
setting a limited number of prices for certain categories of products.

Correct Answer:

verifed

Verified

setting an initial l...

View Answer

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents