Only employees who will be entering CRM data should be involved in the CRM implementation plan.
Correct Answer:
Verified
Q8: When web sites suggest other items for
Q10: While a company's Internet presence may be
Q12: Through the use of permission marketing programs,
Q13: The use of small data makes CRM
Q14: According to the text,customer relationship management refers
Q15: The three inputs for calculating Customer Lifetime
Q18: As customers navigate through a company's website,
Q19: Small data is the data that was
Q20: The objectives of any CRM initiative should
Q21: Which of the following are required elements
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