All of the following represent generic business strategies except for
A) Cost leadership
B) Differentiation
C) Focus
D) Market segmentation
E) A and D

Question

Quizplus · Accepted Answer

Market segmentation is not a generic business strategy, but rather a process of dividing a market into smaller groups of consumers with similar needs or characteristics. Cost leadership, differentiation, and focus are all generic business strategies.

All of the Following Represent Generic Business Strategies Except for