Several approaches to demand management exist, but only ________ seeks to maximize revenue.
A) promoting off-peak demand
B) reservation systems
C) offering price incentives
D) yield management

Question

Quizplus · Accepted Answer

Only yield management seeks to maximize revenue by dynamically adjusting prices based on demand fluctuations, time of year, and other relevant factors. Promoting off-peak demand and offering price incentives may increase demand and sales, but not necessarily maximize revenue. Reservation systems are useful for managing inventory and ensuring availability, but do not directly impact revenue maximization.

Several Approaches to Demand Management Exist, but Only ________ Seeks