The strategy of segmenting demand is feasible only when ________.
A) demand is not from a homogeneous source
B) demand is cyclic and predictable
C) arrivals for service are random
D) making appointments is impossible

Question

Quizplus · Accepted Answer

The strategy of segmenting demand is based on identifying and targeting different segments of customers with varying needs and preferences. This is only feasible when demand is not from a homogeneous source, as a homogeneous source of demand implies that all customers have the same needs and preferences, making it difficult to segment the market.

The Strategy of Segmenting Demand Is Feasible Only When ________