Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. What formula goes in cell B9?
A) =SUM(B6:B8)
B) =B6+B7-B8
C) =B6-B7+B8
D) =B10-B8
Correct Answer:
Verified
Q22: A soft constraint
A) represents a target a
Q23: Exhibit 7.3
The following questions are based on
Q24: Exhibit 7.2
The following questions are based on
Q25: A constraint which cannot be violated is
Q26: Goal programming differs from linear programming or
Q28: Suppose that profit and human variables are
Q29: Suppose that environmental and human variables are
Q30: Decision-making problems which can be stated as
Q31: A MINIMAX objective function in goal programming
Q32: Exhibit 7.2
The following questions are based on
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