₁₀₆_._Refe_r_t_o_Coca-Cola_._On_e_wa_y_Coca-Col_a_increase_d_distributio_n_o_f_Cok_e_wa_s_t_o_ente_r_int_o_a _wit_h_a
Refrigerator manufacturer. In order to ensure that retailers had the proper refrigeration units, Coke provided the financing needed for the retailers to purchase them, and the refrigeration manufacturer gave deep price discounts.

Question

Quizplus · Accepted Answer

This scenario describes a strategic alliance between Coca-Cola (the retailer) and the refrigerator manufacturer. Both parties have entered into a partnership to achieve mutual benefits (Coke ensures proper refrigeration units for their products, and the manufacturer gains sales through discounted prices). The financing provided by Coke for the retailers to purchase the units implies some level of cooperation and coordination between the two parties.

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