The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Starbucks uses a cross-functional team because it .
A) allows the company to use employees from various departments with varying perspectives to attack the task
B) creates a means for outsourcing new-product development
C) allows Starbucks to use an aggregated product plan
D) ensures that Starbucks will always have products in each stage of the product life cycle
E) allows the company to get input from all of its external stakeholders

Question

Quizplus · Accepted Answer

A cross-functional team allows Starbucks to leverage the diverse perspectives and expertise of employees from different departments, such as marketing, operations, and research and development, to develop more innovative and well-rounded products. This approach also promotes collaboration and communication across departments, which can lead to more successful product launches.

The Job of the Concepts Managers at Starbucks Is to Use