When Hallmark cards introduced a line of $.99 cards (about half the price of the previously least expensive cards sold by Hallmark), the greeting card company was trying to appeal to a mass market that was price sensitive. Hallmark was using a ___________pricing strategy.
A)prestige
B)demand-backward
C)skimming
D)penetration

Question

Quizplus · Accepted Answer

Hallmark was using a penetration pricing strategy by lowering the price of their cards to appeal to a wider, more price-sensitive market.

When Hallmark Cards Introduced a Line of