When General Mills divides the sales revenue in a single year obtained by all its breakfast cereals by the breakfast cereal sales of all its competitors plus its own for that same year, it is calculating its:
A)market share.
B)current profit.
C)unit volume.
D)long-run profit.

Question

Quizplus · Accepted Answer

General Mills is calculating its market share, which is the percentage of total sales in the market that it holds. This calculation helps the company understand how well it is performing compared to its competitors and how much influence it has in the market.

When General Mills Divides the Sales Revenue in a Single