Which of the following is NOT a cost-oriented approach to pricing?
A)loss-leader pricing
B)cost-plus fixed fee pricing
C)standard markup pricing
D)experience curve pricing

Question

Quizplus · Accepted Answer

Loss-leader pricing is a pricing strategy that is focused on achieving high sales volume by offering a product at a lower price than its competitors, with the intention of potentially making up for the loss on the product with additional sales of other, higher priced products. It is not a cost-oriented approach as it is not based on the costs of producing the product. The other options listed (cost-plus fixed fee pricing, standard markup pricing, and experience curve pricing) are all cost-oriented approaches to pricing.

Which of the Following Is NOT a Cost-Oriented Approach to Pricing