Most consumers realize the quality of diamonds varies, and most believe the higher the price of the diamond, the higher its quality. This is an example of price influencing the perception of overall quality, and_________ to consumers.
A)acceptable cost
B)return on investment
C)value
D)perceptual investment

Question

Quizplus · Accepted Answer

The statement suggests that consumers believe that the higher the price of a diamond, the higher its quality, indicating that consumers associate value with price.

Most Consumers Realize the Quality of Diamonds Varies, and Most