To be effective, customer relationship management requires all of the following except:
A)application of information technology.
B)the involvement of managers.
C)the involvement of consumers.
D)the commitment of managers.

Question

Quizplus · Accepted Answer

Customer relationship management is a strategy to build long-term productive relationships with customers, it involves the use of technology, the commitment of managers, and the involvement of managers. However, the involvement of consumers is not required for the effectiveness of customer relationship management, it is important to have their feedback and opinions, but the primary focus is on building and maintaining relationships with them.

To Be Effective, Customer Relationship Management Requires All of the Following