Christopher, a marketer with Pepsi, asks the company's followers on Twitter to post homemade advertisements for a new version of Pepsi called Pepsi Chill. Christopher is engaging in what type of marketing?
A)online
B)interactive
C)Twitter
D)social

Question

Quizplus · Accepted Answer

Interactive marketing involves engaging customers directly and encouraging them to participate in the marketing process, such as creating content or advertisements.

Christopher, a Marketer with Pepsi, Asks the Company's Followers on Twitter