Integrating marketing into all phases of the business process was the goal of which business era?
A)marketing concept
B)production
C)sales
D)industrial revolution

Question

Quizplus · Accepted Answer

The marketing concept era shifted the focus of businesses from solely producing products or utilizing aggressive sales tactics to placing the customer at the center of all business decisions and integrating marketing into every aspect of the business process.

Integrating Marketing into All Phases of the Business Process Was