The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is called:
A)customer satisfaction.
B)target marketing.
C)benefit segmentation.
D)customer value.

Question

Quizplus · Accepted Answer

The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is described as customer value. Customer satisfaction refers to the level of happiness or contentment that a customer experiences after purchasing or using a product or service. Target marketing involves dividing a broader market into smaller, more specific groups of consumers who have similar needs or characteristics. Benefit segmentation involves dividing a market based on the specific benefits that customers seek from a product or service.

The Unique Combination of Benefits Received by Targeted Buyers That