Dove Beauty Products directs the marketing program for its anti-aging skin serum to older individuals using in-store product placement. Dove considers this group of potential customers to be their:
A)baby-boomer demographic market.
B)desired market.
C)target market.
D)focused market.

Question

Quizplus · Accepted Answer

Dove considers older individuals to be their target market, as they are the specific group of individuals they are aiming to reach with their marketing program.

Dove Beauty Products Directs the Marketing Program for Its Anti-Aging