Books and movies like the Twilight saga are designed to appeal to teens and young adults interested in vampire love stories. This is the_________ for these shows.
A)market aggregation
B)mass market
C)target market
D)tangent market

Question

Quizplus · Accepted Answer

The target market refers to the specific group of consumers (in this case, teens and young adults interested in vampire love stories) that a product or service is designed and marketed towards. The Twilight saga is not intended for everyone, but rather a specific audience within the larger mass market. Market aggregation refers to the process of combining multiple market segments together, tangent market does not exist.

Books and Movies Like the Twilight Saga Are Designed to Appeal