Candidates are running for office and would very much like to have your vote. They all promise that they will "make the country better." You do not trust any politicians and decide not to vote at all. Marketing will not occur in this situation because:
A)marketing doesn't apply to the voting process.
B)there is no direct way for the parties to communicate.
C)something to exchange is missing.
D)the desire and ability to satisfy needs is missing.

Question

Quizplus · Accepted Answer

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In this situation, the desire and ability to satisfy needs is missing as the individual has chosen not to vote due to lack of trust in politicians. As a result, there is no exchange occurring and marketing cannot take place.

Candidates Are Running for Office and Would Very Much Like