The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large is referred to as ________.
A)Selling
B)Advertising
C)Planning
D)Marketing

Question

Quizplus · Accepted Answer

Selling and advertising are components of marketing, but they do not encompass the entire marketing process. Planning is a part of marketing, but it is not the sole activity that defines marketing. Therefore, the best choice is D, marketing.

The Activity for Creating, Communicating, Delivering, and Exchanging Offerings That