In the new-product process, the stage at which the product is positioned and launched in full-scale production and sales is called:
A)commercialization.
B)business analysis.
C)screening and evaluation.
D)development.

Question

Quizplus · Accepted Answer

Commercialization is the stage in the new-product process where the product is launched in full-scale production and sales. Business analysis involves evaluating the profitability and financial feasibility of the product, screening and evaluation involves screening product ideas and evaluating their feasibility, and development involves creating and testing prototypes of the product.

In the New-Product Process, the Stage at Which the Product