Which of the products listed below would be the best candidate for full-scale market testing?
A)mid-priced luxury sedan made in America by Mazda
B)new iced coffee beverage from Snapple
C)totally free checking account from The Royal Bank of Canada
D)household (not individualized)frequent flyer program from Air Canada

Question

Quizplus · Accepted Answer

A new iced coffee beverage from Snapple would be the best candidate for full-scale market testing as it is a new product in a popular and growing market segment. It would allow Snapple to gauge consumer reactions to the product and make necessary adjustments before a full product launch. The other options listed are either existing products or services with established markets or niche offerings, making them less suitable for full-scale market testing.

Which of the Products Listed Below Would Be the Best