At Mattel, new product prototypes are child tested in special testing playgrounds during the___________ stage in the new-product process.
A)business analysis
B)development
C)new-product strategy
D)screening and evaluation

Question

Quizplus · Accepted Answer

The development stage is where a physical prototype or a small-scale version of the product is created for testing and refinement. Mattel tests their prototypes in special testing playgrounds during this stage to gather feedback and make necessary improvements before moving on to the next stages of the new-product process.

At Mattel, New Product Prototypes Are Child Tested in Special