Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?
A)many services require the physical presence of the customer, which demands local decentralized production of the service
B)the new-service development process is often easy for the service customer to observe
C)most service companies focus on continuous innovation
D)most service companies focus on creating only incremental improvements

Question

Quizplus · Accepted Answer

The physical presence of the customer is often required in many services, which makes it necessary for local decentralized production of the service. This is a significant difference from product innovations where physical presence is not always necessary.

Many Services-Marketing Experts Suggest That Creating and Delivering New Services