When Dell created a website where any individual can submit future ideas or products based on their experience with the company, Dell was using which specific strategy?
A)open innovation
B)idea generation
C)crowdsourcing
D)online ideation

Question

Quizplus · Accepted Answer

Open innovation is a strategy that involves seeking ideas and input from external sources. By creating a website where anyone can submit ideas, Dell is utilizing an open innovation approach. This also involves crowdsourcing and online ideation, but the overarching strategy is open innovation.

When Dell Created a Website Where Any Individual Can Submit