A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:
A)product mix
B)product class
C)marketing mix
D)product line

Question

Quizplus · Accepted Answer

A product line refers to a group of related products under a single brand sold by the same company. Companies create product lines as a marketing strategy to capture sales of consumers already buying the brand.

A Group of Products That Are Closely Related Because They