Figure 12-2

-According to the service continuum (Figure 12-2), which of the following organizations has the highest level of intangibility?
A)teaching
B)tailored suit
C)advertising agency
D)fast-food restaurant

Question

Figure 12-2
 
-According to the service continuum (Figure 12-2), which of the following organizations has the highest level of intangibility?
A)teaching 
B)tailored suit 
C)advertising agency 
D)fast-food restaurant

Quizplus · Accepted Answer

Teaching is a service that is highly intangible as it involves the transfer of knowledge and skill rather than a physical product. Tailored suits and fast-food restaurants involve tangible products, while advertising agencies provide a mix of tangible (e.g. ads) and intangible (e.g. creative strategy) services.

Figure 12-2 -According to the Service Continuum (Figure 12-2), Which of the 12-2)