Consumers have more difficulty evaluating services than they do products; the difficulty results from the:
A)incongruity of services.
B)inseparability of services from consumers.
C)inflexibility of services.
D)intangibility of services.

Question

Quizplus · Accepted Answer

Services are intangible, which means that they cannot be seen, touched, or tested before purchase like products can. This makes it more challenging for consumers to evaluate the quality of a service compared to a product. Additionally, services are often personalized and customized based on the specific needs of each individual consumer, which adds another layer of complexity to the evaluation process.

Consumers Have More Difficulty Evaluating Services Than They Do Products;