In the Hierarchy of Effects, Adoption Is Defined As

In the hierarchy of effects, adoption is defined as:

A) through a favourable experience on the first trial, the consumer's repeated purchase and use of the product or brand.
B) an increase in the consumer's desire to learn about some of the features of the product or brand.
C) the consumer's appraisal of the product or brand on important attributes.
D) the consumer's ability to recognize and remember the product or brand name.