An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
A)the calibrated marketing process
B)the situational marketing process
C)the strategic marketing process
D)the developmental market analysis

Question

Quizplus · Accepted Answer

The strategic marketing process involves segmenting and targeting the market, analyzing the market and competition, developing a marketing mix strategy, and implementing and controlling the marketing effort. This process involves the deliberate allocation of resources to reach the target markets, making it the best option among the given choices. The other choices (calibrated marketing process, situational marketing process, and developmental market analysis) are not commonly used marketing approaches and do not accurately describe the process of resource allocation for target markets.

An Approach Whereby an Organization Allocates Its Marketing Mix Resources