Cost per click is a measure in which
A)a fixed amount of money is paid to a site for posting an ad for a finite amount of time.
B)a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
C)a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month.
D)a fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site.

Question

Quizplus · Accepted Answer

Cost per click (CPC) is a measure in which a fixed amount of money is paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site. Option A is describing a fixed fee for displaying an ad, while option B is describing a pay-per-sale model, and option C describes a cost per thousand impressions (CPM) model.

Cost Per Click Is a Measure in Which