One of the advantages of social media is that communities can form around ideas, interests, and commonalities regardless of the physical location of their members. The best way to use this advantage to market a product is to
A)identify consumers in the niche audience who are "passive receivers."
B)use Facebook to reach the niche audience of consumers because it is the largest and most popular social network.
C)use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting."
D)identify the niche audience of consumers to target and choose the appropriate social network to reach this audience.

Question

Quizplus · Accepted Answer

The best way to use the advantage of communities forming around commonalities to market a product is to identify the niche audience of consumers to target and choose the appropriate social network to reach this audience. This ensures that the marketing efforts are directed towards the right audience and on the right platform where they are most likely to engage with the brand. Using Facebook or Twitter simply because they are popular may not yield the desired results if the target audience is not active on those platforms.

One of the Advantages of Social Media Is That Communities