When a local merchant issues several different ads, each in a different language, and distributed to different areas of the community, they recognize the importance of:
A)Ethnic marketing
B)Psychographic marketing
C)Cultural segmentation
D)Functional marketing

Question

Quizplus · Accepted Answer

This is an example of ethnic marketing, where the merchant recognizes the diversity of the community and tailors their advertising to appeal to specific ethnic groups.

When a Local Merchant Issues Several Different Ads, Each in a Different