McDonald's uses different promotional messages in different parts of Toronto, depending on the predominant language spoken. McDonald's is likely using which strategy?
A)target marketing
B)multicultural marketing
C)segmented marketing
D)geographic marketing

Question

Quizplus · Accepted Answer

McDonald's is using multicultural marketing, as they are tailoring their promotional messages to different language-dominant groups within Toronto. This strategy recognizes and respects the diversity of the market and aims to reach specific segments through cultural sensitivity and relevance.

McDonald's Uses Different Promotional Messages in Different Parts of Toronto