All of the following statements about changing consumer attitudes are true except?
A)Attitudes can be changed by marketers.
B)Marketers attempt to change attitudes by changing beliefs about the extent to which a brand has certain attributes.
C)Marketers attempt to change attitudes by adding new attributes to a product.
D)Marketers attempt to change attitudes by changing the perceived importance of attributes.

Question

Quizplus · Accepted Answer

Marketers can indeed attempt to change consumer attitudes through various strategies, but attitudes themselves are not directly changed by marketers; rather, they are influenced through marketing efforts. The direct change of an attitude is a complex process that involves more than just marketing actions; it involves the consumer's perception, experience, and decision-making process.

All of the Following Statements About Changing Consumer Attitudes Are