Which of the following statements about brand loyalty is NOT true?
A)The incidence of brand loyalty appears to be increasing in North America and the European Union.
B)Brand loyalty can reduce the perceived risk associated with the buying of certain products.
C)Learning is closely connected to brand loyalty because habits are learned.
D)The incidence of brand loyalty is declining in North America.

Question

Quizplus · Accepted Answer

Brand loyalty is generally considered to be declining in North America and the European Union due to increased competition and consumer access to information, making statement A incorrect.

Which of the Following Statements About Brand Loyalty Is NOT