Suppose a soft drink company sponsored a made-for-television movie with the understanding that subliminal images of its product logo would be interspersed throughout the program. Which of the following is the strongest argument that such a marketing strategy would be unethical?
A)The images of the product logo might interfere with the plot and impact of the movie.
B)The soft drink company may not have paid a fair price to have the images of its logo placed in the movie.
C)The soft drink company would be attempting to influence the behaviour of the consumers in a manner the consumers might object to if they were aware of what was occurring.
D)Soft drinks can cause tooth decay.

Question

Quizplus · Accepted Answer

The strongest argument against this marketing strategy is that the soft drink company would be attempting to influence the behavior of consumers in a sneakily and unethical manner that the consumers might object to if they were aware of what was occurring. This violates the principle of transparency and honesty in advertising. The other options, such as the impact on the plot or the potential health effects of soft drinks, may be relevant concerns but are not as strong as the ethical issue of deceptive advertising.

Suppose a Soft Drink Company Sponsored a Made-For-Television Movie with the Understanding