Which of the following choices is NOT an example of situational influences affecting the purchase decision process?
A)The reason for engaging in the decision in the first place.
B)Decor, music, and crowding in retail stores.
C)The golf club to which you belong.
D)Social surroundings, including the other people present when a purchase decision is made.

Question

Quizplus · Accepted Answer

The golf club to which you belong is more related to personal lifestyle and social status rather than a situational influence affecting the purchase decision process. Situational influences typically involve specific conditions or contexts at the time of a purchase, such as the store environment or social surroundings, rather than broader, ongoing social affiliations.

Which of the Following Choices Is NOT an Example of Situational