Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?
A)The purchase stage includes deciding when to buy.
B)The purchase stage involves gathering last minute information to aid in the decision about what to buy.
C)The purchase stage follows the alternative evaluation stage in the consumer purchase decision process.
D)The purchase stage requires choosing from whom to buy.

Question

Quizplus · Accepted Answer

The purchase stage primarily focuses on the actual act of buying, including decisions on when to buy, from whom to buy, and sometimes how to pay. Gathering last-minute information is more characteristic of the information search and alternative evaluation stages, where consumers explore their options and evaluate different choices before making a purchase decision.

Which of the Following Statements About the Purchase Stage of the Consumer