At what stage in the consumer purchase decision process might you review the report: "Canada's Most Trusted Brands: Hockey Equipment?"
A)alternative evaluation
B)information search
C)problem recognition
D)purchase decision

Question

Quizplus · Accepted Answer

The report "Canada's Most Trusted Brands: Hockey Equipment" would be useful during the information search stage of the consumer purchase decision process. At this stage, the consumer is looking for information about different product options and brands. This report provides valuable information about trusted brands in the hockey equipment industry, which can help the consumer make an informed decision.

At What Stage in the Consumer Purchase Decision Process Might