One of your classmates consistently showed up to class late, finally your Professor, Stephen, asked the student what the issue was. When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?
A)alternative evaluation
B)information search
C)purchase decision
D)problem recognition

Question

Quizplus · Accepted Answer

The student recognizing that she has a problem getting to class on time without a car is the stage of problem recognition in the consumer decision process.

One of Your Classmates Consistently Showed Up to Class Late