All of the following are useful lessons for marketers to increase their chances of selling products and services to organizations except:
A)understanding the organization's needs
B)building a personal relationship with the organization
C)finding the right people in the buying centre
D)getting on the right bidders' list

Question

Quizplus · Accepted Answer

Building a personal relationship with the organization, while beneficial in some contexts, is not as universally applicable or essential as understanding the organization's needs, finding the right people in the buying center, and getting on the right bidders' list. These latter actions directly relate to understanding and meeting the specific requirements and processes of organizational buying, which is more structured and objective than individual consumer buying, where personal relationships might play a more significant role.

All of the Following Are Useful Lessons for Marketers to Increase