When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India, where none existed before, they proceeded to undertake a
A)product invention
B)product adaptation
C)product customization
D)product extension

Question

Quizplus · Accepted Answer

Product invention involves creating a new product or service that did not previously exist, which is what Pepsi-Co did by introducing a take-home bottled-water dispensing service in India where it was not available before.

When Pepsi-Co Recognized There Was a Need for Take-Home Bottled-Water