Which of the following is an advantage inherent in the use of licensing?
A)high risk
B)high entry costs
C)the ability to gain information about the dynamics of the market
D)increased employment in the company licensing its brand or technology

Question

Quizplus · Accepted Answer

Licensing allows a company to gain information about the dynamics of the market through their licensee's operations and feedback. This can help inform the licensor's future business decisions and strategies. High risk, high entry costs, and increased employment are not inherent advantages of licensing.

Which of the Following Is an Advantage Inherent in the Use