The practice of standardizing marketing activities when cultural similarities exist and adapting them when cultures differ is called a ________marketing strategy.
A)polyphonic
B)standardize d
C)Malthusian
D)global

Question

Quizplus · Accepted Answer

The practice described is called a global marketing strategy, where companies standardize or adapt their marketing activities based on cultural similarities or differences in different regions or countries.

The Practice of Standardizing Marketing Activities When Cultural Similarities Exist