The type of question you are answering if you are asked to indicate on a seven-point scale anchored by 'highly unlikely' to 'highly likely' to the question "What is the likelihood that you will purchase a new laptop computer within the next 12 months?" is an example of a ________question.
A)Likert scale
B)semantic differential
C)dichotomous
D)fixed alternative

Question

Quizplus · Accepted Answer

A semantic differential question uses a scale with opposite adjectives at each end, such as 'highly unlikely' to 'highly likely', to measure attitudes or perceptions.

The Type of Question You Are Answering If You Are