A marketing manager begins a forecast with the 2014 sales forecast and begins listing all of the factors that may affect a 2016 sales forecast. What type of forecast is the manager conducting?
A)a statistical method
B)lost-horse
C)Delphi
D)a technological forecast

Question

Quizplus · Accepted Answer

The lost-horse forecast involves starting with a known quantity (in this case, the 2014 sales forecast) and adjusting it based on factors that are expected to influence future outcomes (the 2016 sales forecast). This method relies on adjusting past data based on anticipated changes, rather than using statistical or technological methods, or the consensus-building approach of the Delphi method.

A Marketing Manager Begins a Forecast with the 2014 Sales