When Apple initially launched the iPhone, their major focus was on the high-end consumer market. Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer Phone, and therefore, do not issue it to their employees. Apple is working hard at ________ the iPhone.
A)product differentiation
B)repositioning
C)perceptual mapping
D)product positioning

Question

Quizplus · Accepted Answer

Repositioning involves changing the perception and image of a product in the minds of consumers. Apple is attempting to do this by marketing the iPhone as a viable option for the business market, not just for personal use.

When Apple Initially Launched the IPhone, Their Major Focus Was