To avoid cannibalization within company product lines, firms often use:
A)head-to-head positioning.
B)repositioning.
C)differentiation positioning.
D)lateral positioning.

Question

Quizplus · Accepted Answer

Differentiation positioning involves creating a unique image and competitive advantage for each product or brand within the company's product line. This helps to avoid cannibalization by ensuring that each product has its own distinct market and customer base. Head-to-head positioning, repositioning, and lateral positioning do not necessarily address the issue of cannibalization within a company's product lines.

To Avoid Cannibalization Within Company Product Lines, Firms Often Use