A local producer manufactures sheet metal that is used to manufacture car doors. This producer finds the NAICS codes for all of the car manufacturers in the area to sell the sheet metal to. This producer is attempting to:
A)segment an organizational market.
B)forecast sales to a consumer market.
C)get around gatekeepers and reach buyers.
D)segment a consumer market.

Question

Quizplus · Accepted Answer

The producer is using the NAICS codes to segment an organizational market, specifically the car manufacturing industry. This allows them to target their marketing efforts and sales pitches to the specific needs and requirements of each company, ultimately increasing their chances of making sales.

A Local Producer Manufactures Sheet Metal That Is Used to Manufacture